Wondering what word KEKA is? Well, it’s a word borrowed from a South Indian language –Telugu. Keka is a superlative degree of the adjective – Awesome. So you might have guessed by now that I’m giving away an awesome tip for polishing SOP.
Coming back to the topic, let me give a disclaimer first. This tip is only useful for those aspirants who have written Statement of Purpose on their own and are ready with a basic draft. I am certainly not a proponent of plagiarism and unoriginality.
The biggest difficulty that an average Indian student faces after having written a basic draft for SOP is polishing it. How to add Business English to it? I mean how to add words that make the essay sound professional, polished and sophisticated? What to write when you run short of ideas to write?
Don’t worry at all. Just get a prospectus book of a University that offers the degree that you wish to pursue. Prospectus Book only. Not an ebook or website of the University. Now go to the pages where there is an explanation for why you should study at that University. This page(s) is very important to you.
Let me explain you with an example how to proceed. Here is a quote from Kingston University”s Business Programme Postgraduate prospectus.
We know that undertaking postgraduate study is a major commitment and we want you to succeed, whether you are hoping to use your qualification to stand out from the crowd when applying for jobs, to help you gain that all-important promotion, or simply to expand your knowledge of a subject that interests you. We pride ourselves on offering you top-quality teaching, support and resources, and are keen to provide you with a programme that suits you and takes into account your work and life commitments.
Now edit these lines and write it from your perspective. Here is what I wrote for starters.
I am committed to undertaking postgraduate study as I wish to stand out from the crowd when applying for jobs. I also wish to expand my knowledge in a subject that interests me — XYZ subject. I believe that ABC programme at your University suits me taking into account my work and life commitments.
I hope you got the point. All the Universities in the world market their study programmes with the help of marketing material and prospectuses. They explain in great detail how an educational degree from their University can benefit you in your professional life. A simple trick is to take inspiration from their ideas and make them yours. The more prospectuses you refer, the more ideas you get, the better. But beware, don’t use the prospectus of the University that you are applying for!
Is this not a KEKA idea?